In any sales situation, body language counts for 67% of communication. Maybe that’s why Frank Furness has dedicated a good portion of his comprehensive career to helping people use their nonverbal communication to increase their sales performance.

This video is useful in its simplicity. Especially consider the concept of open and closed/ forward and backward in body language. This is one of the most basic concepts that can easily be applied in almost any setting.

We’d love to hear how you’ve used open or closed body language in a sales setting. If you’ve had an experience with this, tell about it in your comment.