How To Persuade Customers (Updated Guide)

  • By: Phil Taylor
  • Time to read: 7 min.

Persuasion is a very complex process, and there are many different ways to persuade someone. The most common way is through an emotional approach, which is more effective than logical arguments. There are also some other ways that can be used to persuade customers, such as understanding the customer’s needs and desires, asking questions and extracting information from the customer.

Great customer service is the key to persuasion. If you provide customer service that is tailored to the individual and their needs, you will be more likely to persuade them to do business with you. It is also important to be knowledgeable about what you are selling and to be able to answer any questions that the customer may have. Finally, it is important to build a rapport with the customer and make them feel comfortable doing business with you. 

Persuasion is the act of changing someone’s attitude or behavior, typically with the goal of changing their beliefs and behaviors.

This is done through a variety of techniques, such as asking questions that will prompt them to provide more information. You can also use information that they have already provided to extract additional information from them. We will take a deeper look into the above topics and more below.

How to Persuade Customers to Buy Anything!

  1. Speak the customer’s language.
  2. Understand the difference between a benefit and a feature.
  3. Build rapport with the customer.
  4. Understand why body language is an important part of the conversation.
  5. Sell them their desires.
  6. Understand the fear factor.
  7. Sell them on you and your services.

How to Speak the Customer Language.

Customers want to be heard and they want to be understood. They want a brand that fits in with their lives. The best way for brands to do this is not by translating into the customer’s language but by living the language themselves. A sales conversation is a conversation about an exchange of value.

What Are the Differences Between Benefits and Features?

A major difference between benefits and features is that benefits are what the product offers to potential customers, while features are attributes of the product. Benefits are usually described as advantageous things that will happen if you buy the product, while features are how the product works.

For example, think of a child’s remote control car that comes with batteries included. The feature is that the car is ready to use, and the benefit is that you don’t have to worry about buying any additional batteries.

How Can I Build Rapport With a Customer Quickly?

One of the best ways to build rapport quickly with a customer is by knowing all the facts and details about them. This list will help you learn their name, what they like, their favourite color, and their interests. This is easier said that done when you just meet a person for the first time. However, there are some really good tips we can use, check them out below in the tips section of this article.

Understand Why Body Language Is an Important Part of the Conversation.

Body language is an important part of the conversation, and it can be used to get your point across. It’s not just about what you say or how you say it, but also about how you behave.

Body language can be used to send messages that are different from the words spoken. It can be used to get your point across in a way that may not have been possible with just words. We have extensively on the topic here.

How to Understand Customers’ Desires and Wants?

In order to understand customer desires and wants, it’s important to have a clear understanding of the needs they have. The best way to do this is by critical listening or using elicitation technique (more on elicitation here).

First, we need to find out exactly what they want and need. Once we figure that out, we can start tailoring our sales pitch specifically toward them.

Tailing a sale is the most important thing that can be done by a salesperson. You must have knowledge of what the customer wants and needs. You must also be able to tailor your sales pitch towards their requirements in order to close the sale.

What Is the Customer Fear Factor? Why Do We Need to Understand It?

Customer fear factor is the level of anxiety that a customer feels when they buy a product. Understanding the customer’s fear factor is key to increasing sales.

For example, if you are selling shoes, your target customer may be worried about how the shoes will fit or how expensive they are. Other customers may not have these fears and might just be interested in a shoe’s practicality or style.

We need to address the issues before they come up or as they come up in conversation. If you notice someone thinking about something, think back to the conversation you just had and what triggered the thought, address the thought and give reassurance around that topic.

How Can You Sell a Customer on Your Services?

When a customer is interested in your services, it’s critical that you provide them with all the information they need to decide whether or not they want to move forward. This includes a cost breakdown, terms and conditions, and any other relevant information.

Provide them with a roadmap of what will happen, how and when. This will make them feel reassured and comfortable. This will hopefully get them across the line and the sales in the bag.

Helpful Tips Section

Quick tips on building rapport and persuasion

  • Greet them with a good warm smile.
  • Make good eye contact with more details here.
  • Shake their hands.
  • Listen to their requirements.
  • Use open body language gestures and cues.
  • Feed back what they have said to show your understanding.

Questions And Answers

1. What is the best way to persuade customers?

First, it is important to understand what persuasion is. Persuasion is defined as the act of convincing someone to do or believe something.

There are many ways to persuade customers, but the best way may vary depending on the situation.

For example, if you are trying to persuade a customer to buy a product, you may use different techniques than if you were trying to persuade a customer to switch to your service.

Some common ways to persuade customers to include:

  • Using persuasive language.
  • Making a persuasive argument.
  • Use evidence to support your argument.
  • Appealing to the customer’s needs or desires.
  • Creating a sense of urgency.
  • Offering a discount or incentive.

2. What are some common techniques used to persuade customers?

Some common persuasion techniques used on customers are:

Using Authority: Convincing the customer that you are an expert on the product or service, and that they should listen to you and buy what you are selling. 

Using Scarcity: Creating a sense of urgency by telling the customer that there is a limited supply of the product or service and that they need to buy it now before it runs out. 

Using Emotion: Playing on the customer’s emotions, such as making them feel happy, sad, or scared, in order to get them to act on your persuasion. 

Using Reason: Providing logical reasons and evidence to the customer as to why they should buy the product or service,

3. What are some effective ways to persuade customers to buy a product or service?

Some effective ways of persuading customers to buy a product or service are by providing them with a discount, giving them a free trial period, or by offering them a money-back guarantee.

4. How can you persuade customers to take action?

The most effective way to persuade customers to take action is to appeal to their emotions. Fear, guilt, and anger are all powerful motivators that can prompt people to take action.

For example, if you want to get people to stop smoking, you could show them pictures of people who have been affected by lung cancer. If you want to get people to donate to a charity, you could show them stories of people who are suffering from poverty or disease.

5. What are some ways to persuade customers to believe in your product or service?

Some ways to persuade customers to believe in your product or service are to offer a money-back guarantee, to provide customer testimonials, and to offer a free trial.

6. How can you persuade customers to keep coming back?

The best way to persuade customers to keep coming back is to provide them with excellent customer service, offer them competitive prices, and give them a rewards program.

7. How do you get customers to say yes?

There is no one answer to this question as there are many ways to convince customers to say yes. Some common methods include providing a benefit or incentive for saying yes, making it easy for the customer to say yes, or building trust with the customer so they feel comfortable saying yes.

  • By using statistics
  • By using customer testimonials
  • By using a personal story
  • By using an emotional appeal
  • By using a call to action 

Summary

If you want to successfully persuade customers, you need to understand their needs and desires. Once you know what they want, you can then craft a message that resonates with them on an emotional level. When you connect with your customers on an emotional level, they’re more likely to listen to what you have to say and be persuaded by your argument.