Framing Effects Example (Think Smarter)

  • By: Phil Taylor
  • Time to read: 4 min.

The framing effect is a type of cognitive bias where people react differently to the same information depending on how it is presented.

The best way to illustrate this is through an example. Suppose you have the chance to increase your income by 90% or you can have a 10% chance to have the same income.

What would you choose?

Most people would pick the 90% when, in fact, they are the same. The positive, bigger number frames the offer in a beneficial way.

Framing effects are a cognitive bias that will affect how people process information. It is defined as the way in which people are influenced by the way information is presented to them. In other words, framing effects occur when a person’s interpretation of an event or issue is dependent on how it was presented to them.

Framing effects can be used for persuasion and marketing purposes. There are three types of framing: positive, negative, and neutral.

Positive framing is used to present an idea in a positive light while negative framing is used to present an idea in a negative light.

A neutral frame would be presenting an idea without any particular sentiment attached to it.

A Simple Framing Effects Example

Framing effects can have a significant impact on how people understand and process information. For example, people who are presented with two options, A and B, where A is described as being “good” and B is described as being “bad,” are more likely to choose option A, even if option B is actually the better choice.

This is because people tend to avoid choosing options that are described in negative terms.

Framing effects can also influence people’s perceptions of risk; for instance, research has shown that people are more likely to perceive a risky activity as being more dangerous when it is framed as having a high probability of causing harm than when it is framed as having a low probability of causing harm. 

More Framing Effects Examples.

A simple reframing framing of a question or answer will change people’s minds and opinions. An example: People are more likely to buy a product if they think it is better for them. A study found that people are more likely to buy a product that they thought was 75% fat-free rather than 25% fat-free.

Try as they might, the lottery can’t erase the fact that your chances of ever winning one of their jackpots is 1 in 45 million. The advertisers know this, so they never frame it that way. Think back to the last time you saw a lottery advertisement, what did you see or hear? Vacations, fast cars, big houses – advertisers change your frame of mind so that you buy into the idea.

Another example of framing effects, if you give a person the choice of two investments and present the first one with a positive frame and the second with a negative frame, they are more likely to pick the first investment. The second investment will be seen as less attractive and may not be chosen at all.


When someone tries to explain an issue to you, they may be biased. When someone tries to explain an issue, they are not just trying to tell you the truth as it is – they’re trying to shape your opinions. This is because when we try to make arguments, we always start with assumptions that support our point of view. So always think about how an argument is being framed.

Another tip on the framing effect is to take in as much information as you can and consider the perspective of the person.

It’s important to have people around you who are thinking critically about the topic and asking difficult questions.

Questions And Answers

What are framing effects? 

A framing effect is a cognitive bias that occurs when people respond to a problem or decision differently depending on how it is presented to them. For example, people may be more likely to choose a course of action if it is framed as a gain rather than a loss. Framing effects often occur because people have a tendency to focus on the potential positive outcomes of a situation while downplaying the potential negative outcomes.

How can the framing effect impact our decision-making? 

Framing effect can impact decisions because of the positive spin told about the product, service, or conversation.

How does framing affect decision-making?

Framing affects decision-making by biasing people’s judgments about the costs and benefits of taking a particular course of action. For example, if people are told that a policy will result in the loss of jobs, they are likely to be less supportive of it than if they are told that the same policy will result in the creation of jobs.

What is the framing effect in economics?

The framing effect in economics is a cognitive bias that occurs when people make decisions based on whether the information is presented in a positive or negative frame. For example, people are more likely to choose a course of action if it is framed as being beneficial rather than harmful.


There are many framing effects examples if you ever find yourself being sold something or told something. Think about: where that person is coming from, what is in it for them, and what they want from you. Then ask yourself if they are framing something up for you to buy into.

We hope you enjoyed reading about framing effect examples. Please check out our other articles here.